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About Me

I'm an experienced mobile marketer and account manager, with a clear affinity for innovative and quick-paced environments. Having worked in sales and performance marketing in three different industries and countries, I adapt quickly to any situation to solve problems and achieve set targets. Of course this is only possible if I'm passionate about what I am marketing/selling and I'm lucky enough that it's been the case so far in the e-commerce, social network and gaming industries!

Outside of work, I enjoy going to (a lot of) concerts and festivals, sharing my favourite music on my website (lechoix.fr). Also, and please don't judge me because this is a mandatory hobby in France, I like to do wine (and beer) tasting. I'm also passionate about the cities I choose to live in and try to discover as much about it as possible.

Infos

Professional Status

Employed
Open to opportunities

Contact

Experience

Performance Marketing Manager

InnoGames GmbH
Since February 2015
  • Responsible for all mobile paid social, video and native campaigns
  • Responsible for partnership management of networks, MMPs and agencies
  • Constant A/B testing process (creatives, targeting)
  • Creation of reporting dashboards
  • Budget forecasting (>1M€ monthly spend)
  • Supervision of two dual students

Account Manager (France + Belgium)

Twitter
January 2014 to February 2015
  • Responsible for mobile and DR clients management in France and Belgium
  • Growing revenue and track retention of clients and agencies accounts
  • Creation of acquisition and reactivation strategies on Twitter and Vine
  • Campaign management, optimizing towards branding or performance KPIs
  • Responsible for all renewal contracts
  • Support of advertisers and agencies with setup of tracking and reportings
  • Communication with agencies through email campaigns and on-site presentations

Key Account Manager

La Redoute
March 2011 to December 2013
  • Responsible for the top fashion brands and vendors partnerships
  • Prospection and technical on-boarding together with business developers
  • Audit and optimization of the vendors’ merchandising
  • Creation and implementation of a multichannel marketing plan for all clients
  • Negotiation of products deals and sales with all clients
  • Troubleshooting together with IT, finance and customer services teams

Education

Master's Degree - Global E-Business

Université Lille-1, Lille (France)
September 2006 to August 2011

Skills

  • French (native)
  • English (fluent, oral and written)
  • German (intermediate, oral and written)
  • Google Analytics, Facebook Analytics
  • MS Excel, MS Powerpoint, Keynote
  • Paid Social Media: Facebook/Instagram, Twitter, Snapchat, Pinterest
  • Marketing Platforms: Nanigans, Marin, Glow, 4C
  • Google AdWords, DCM
  • Wordpress, Joomla
  • Photoshop
  • Salesforce
  • HTML/CSS